The protracted Lotus vs Lotus naming row between Tony Fernandes and Group Lotus/Proton was settled earlier this month, with Group Lotus ending up with the ‘Lotus’ name in F1, and the present Team Lotus migrating to the Caterham name from next season.
This means a lot to Lotus Renault GP. “Massive, massive. Massive for many reasons. We have now a proper identity, we know who we are. We don’t have stories about Lotus, Renault, Genii, and how many shares, options, etc, – it is clear now,” said team boss Eric Boullier.
“It is clear, many, many sponsors who we were talking with, and which were planned for discussed in 2011, suspended, or even rejected the discussions because of this team name issue, so we can now restart the discussions and I have to say it is going in a very constructive way to make sure the future is done,” he added.
It’s no secret that the “new Lotus” under Dany Bahar’s leadership is placing motorsports and heritage as pillars for it to challenge the likes of Ferrari as a carmaker, which was why an F1 team racing with the ‘Lotus’ name but not under its control was an issue.
“The Lotus project is also much bigger, but something should be announced quite soon I hope and it is a nice way to secure our future with a new identity. It will change everything. Lotus brand, being the same family as Lotus Cars, is the same business model as Ferrari, the same business model as McLaren and it is completely legitimate to be in F1,” Boullier stressed.
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Tue, 22 Nov 11 20:28:25 +0000.
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